This article starts with a beautiful, optimist story but, nevertheless, just a story. Its heroes are two potent young men, Adi and Petru, that thought to start a business together. It's crises, they were told, but they knew that their ideas were excellent and they could beat the crisis. Even more, they had the advantage of the Italian technology and their friends in the booth of Europe where one of this young men was established. They gathered some acquaintances and friends and they did a presentation here, on the places on the banks of Crișul Repede. They found a small room inside an old building, near the fortress, and they started to talk about the protection systems, video cameras, tracking systems through GPS and international calls at a very low cost. Good ideas, valid ones. But, until the end, weeks and months later, everything turned to dust and, in spite of their successive attempts to make themselves noticed, nobody heard about them.
Was this about the bad approach? Or it was the fault of the great and proud crisis everybody is complaining about? Or it was the lack of communication or the absence of any promotion of their own product? Or maybe all of these above.
Apparently, there are some that think that an invitation of the managers or IT specialist from some companies in Oradea, or any other town, can assure at least a big project, or some small projects. Theoretical it can be done, but it is required to have a PERFECT offer to get that. Or some money to spend on tests for the products of a no-name company, and I don't think that is somebody in this area to have something like that. We may be in the middle of a overevaluted crisis, but it's still a crisis. And the Romanians does not jump to grab any offer, it's written in their genetic code.
Apparently, there are some that the words are flying from a person to another about the extraordinary products or the special offer of some company. And they would be right to think so, but it is working for the well know companies. To give you an example, tonight is the Madonna's concert. She is a world known singer and, even so, her national promotion in the last months was even aggressive. Nobody will talk about you if they do not know you, and I do not think that are more than a few that know about Bvox or http://www.bvoxro.com. At the presentation held a few months ago there was no mass-media present, and I did not noticed any mention in mass-media about that company.
On the other hand, thinking about how many spam I've got lately (filtering the porn or increasing the size of some part of the body), a lot of people are the followers of an aggressive promotion, but not offering much instead. The bad name (combined with the penalties they are risking from the authorities) can be worse than no name at all.
Personally, I prefer to let my products and my work to speak in my name. If they do not tell much, that's it. Readjustment is a solution anytime, even if it's not a pleasant one. It's a part of life. A promotion is necessary, an active one, but limited by the common sense (the one that everybody should have, but that is absent in too many people) and limited by the legal frame (with the condition that this legal frame to help than to make everything worse).
What do you say? What efficient solutions do you have to promote your businesses?
Article posted here: http://www.supravirtual.ro/stiri/Dead_born_businesses
